What metrics does this skill help track?

It provides a framework for tracking D1, D7, and D30 retention rates, as well as custom product-specific engagement metrics.

How does this skill help reduce churn?

The skill identifies potential reasons for user exit and suggests specific anti-churn mechanics and behavioral hooks to keep users engaged and increase switching costs.

What is the main goal of the Retention skill?

It helps define the core reasons why a user will return to your product after their first use by identifying compound value and return triggers.

Does this skill work with existing GTM data?

Yes, it reads context from your project's GTM documentation (like JTBD and positioning) to ensure the retention strategy is aligned with your overall product goals.

What is 'compound value' in this context?

It is the principle that a product should become more valuable to a user the more they use it, such as a growing personal knowledge base or more accurate AI recommendations.

Retention Strategy Architect

Name: Retention Strategy Architect
Author: inem

byinem

Marketing Automation

Facilitates the creation of long-term user retention strategies by defining compound value, return mechanics, and success metrics.

About

This skill empowers Claude to analyze a product's Go-to-Market strategy with a specific focus on sustainable growth and user stickiness. It guides users through identifying 'compound value'—the mechanism where a product becomes more valuable the more it is used—while establishing natural and artificial triggers to encourage return visits. By mapping out retention loops, defining switching costs, and setting specific benchmarks like D30 retention, it ensures that GTM efforts lead to a loyal user base rather than temporary market noise.

Key Features

Identifies compound value and increasing switching costs over time
Designs retention loops to visualize the cyclical value delivery
Proposes targeted anti-churn mechanics and mitigation strategies
Establishes clear retention KPIs and target metrics for D1, D7, and D30
Maps natural and artificial return triggers based on user JTBD
0 GitHub stars

Use Cases

Automating the retention section of a comprehensive GTM strategy document
Developing a retention roadmap for a new SaaS product launch
Analyzing and fixing high churn rates in an existing application

About

Key Features

Identifies compound value and increasing switching costs over time
Designs retention loops to visualize the cyclical value delivery
Proposes targeted anti-churn mechanics and mitigation strategies
Establishes clear retention KPIs and target metrics for D1, D7, and D30
Maps natural and artificial return triggers based on user JTBD
0 GitHub stars

Use Cases

Automating the retention section of a comprehensive GTM strategy document
Developing a retention roadmap for a new SaaS product launch
Analyzing and fixing high churn rates in an existing application