Does this skill require existing marketing data?

While it can work from scratch, it is designed to check for a .claude/product-marketing-context.md file to provide highly tailored advice based on your specific product and audience.

How does the ORB Framework help my product launch?

The ORB Framework structures your marketing across Owned (email/blog), Rented (social media), and Borrowed (influencers/partners) channels to ensure you aren't over-reliant on algorithms and are building long-term assets.

What are the five phases of the launch approach?

The strategy guides you through Internal, Alpha, Beta, Early Access, and Full Launch phases, allowing you to validate your product with real users before opening the floodgates.

Can this skill help me rank higher on Product Hunt?

Yes, it includes a dedicated strategy covering pre-launch preparation, launch-day engagement tactics, and post-launch follow-up to maximize your visibility and ranking.

SaaS Launch Strategy

Name: SaaS Launch Strategy
Author: systemifyautomation

bysystemifyautomation

0•

Marketing Automation

Plans and executes high-impact product launches and feature announcements using proven SaaS go-to-market frameworks.

This skill transforms Claude into a SaaS product marketing expert, guiding users through the complexities of launching new products or features. It leverages the ORB Framework—focusing on Owned, Rented, and Borrowed channels—and a structured five-phase launch approach to ensure maximum visibility. From initial internal validation and beta testing to full-scale public releases on platforms like Product Hunt, this skill provides the strategic roadmap needed to build compounding momentum and convert interest into long-term users.

Key Features

010 GitHub stars

02Post-launch adoption and momentum planning

03Phased GTM strategy from Alpha to Full Launch

04Product Hunt optimization and engagement tactics

05ORB Framework for multi-channel distribution

06Waitlist and early access management workflows

Use Cases

01Structuring a phased beta program to collect and act on early user feedback

02Coordinating a major feature release for an existing SaaS product

03Planning a comprehensive 'Product of the Day' campaign for Product Hunt

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add systemifyautomation/claude-marketing-skills launch-strategy

For use in Claude.ai and ChatGPT

Download Skill