What is the Sales Coaching Framework skill?

It is a specialized capability for Claude Code designed to help GTM teams create structured, data-driven coaching programs and competency rubrics.

Can I customize the scoring criteria?

Yes, the framework allows for complete customization of scoring tiers, including 1-5 scales or bronze/silver/gold levels based on specific observable criteria.

Who is this skill for?

It is primarily designed for sales managers, enablement teams, and revenue operations leaders looking to standardize performance tracking and professional development.

How does it help with sales enablement?

By providing templates for competency cards and coaching outlines, it ensures that every team member is evaluated against the same standards and has a clear path to improvement.

Does it connect to sales data?

While the framework focuses on the structure, it includes a measurement layer designed to map coaching outcomes to KPIs like win rates, sales cycles, and CSAT scores.

Sales Coaching Framework

Name: Sales Coaching Framework
Author: gtmagents

bygtmagents

•

Learning & Documentation

Standardizes sales performance through structured competency rubrics, scoring guides, and multi-week coaching templates.

The Coaching Framework skill provides Go-To-Market leaders and enablement teams with a standardized methodology for building, scoring, and maintaining professional coaching programs within Claude Code. It guides users through defining role-specific competencies with observable behaviors, creating tiered scoring rubrics to reduce manager bias, and designing actionable coaching plans that tie directly to revenue KPIs. By incorporating a measurement layer and feedback loop, this skill ensures that sales training is both data-driven and continuously optimized for team performance.

Key Features

01Calibration worksheets designed for manager huddles and performance alignment

02Automated competency definition with behavioral signals and proof examples

03Tiered scoring rubrics (1-5 or bronze/silver/gold) for objective evaluation

04KPI mapping layer to connect coaching efforts with win rates and cycle times

05Multi-week coaching plan templates with integrated drills and certification paths

0629 GitHub stars

Use Cases

01Standardizing performance scoring across diverse management teams to ensure consistency

02Designing targeted coaching plans to address specific skill gaps identified in call reviews

03Building competency rubrics for onboarding new sales and customer success roles

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add gtmagents/gtm-agents coaching-framework

For use in Claude.ai and ChatGPT

Download Skill