How does this skill help with video scripts?

It applies proven copywriting frameworks like the DR Formula and PAS to ensure your scripts are concise, engaging, and optimized for conversion within the first 3 seconds.

Does it work for short-form content?

Yes, it is specifically optimized for short-form video scripts and includes templates for 60-word scripts ideal for 20-second videos.

What frameworks are supported?

The skill includes the Direct Response (DR) Formula, PAS (Problem-Agitate-Solution), AIDA (Attention-Interest-Desire-Action), and PAIPS for versatile content needs.

When does this skill activate?

It auto-activates whenever you discuss scriptwriting, sponsored content, affiliate hooks, or calls to action within Claude Code.

Scriptwriting & Copywriting Methodology

Name: Scriptwriting & Copywriting Methodology
Author: mike-coulbourn

bymike-coulbourn

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Social Media Management

Generates high-conversion video scripts and sponsored content using proven direct response copywriting frameworks.

This skill equips Claude with specialized knowledge of direct response marketing, providing frameworks like PAS, AIDA, and the DR Formula to create high-impact video scripts for creators and marketers. It streamlines the creation of sponsored content, affiliate ads, and social media hooks by applying data-driven principles like Hormozi's Value Equation and hook-stacking strategies, ensuring every script is optimized for viewer retention and conversion. Whether you are building a 20-second TikTok ad or a long-form YouTube sponsorship, this skill provides the structure needed to stop the scroll and drive action.

Key Features

01Multi-framework support including PAS, AIDA, and PAIPS

023 GitHub stars

03Hook-stacking formulas for 3-second viewer retention

04CTA optimization based on audience warmth and funnel stage

05Conversion optimization using Hormozi's Value Equation

06Quality assurance checklist for script engagement and length

Use Cases

01Creating engaging hooks for affiliate marketing content

02Drafting high-impact 20-second sponsored video scripts

03Refining existing copy into persuasive direct response scripts

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add mike-coulbourn/claude-vibes scriptwriting-methodology

For use in Claude.ai and ChatGPT

Download Skill