Can it help with structured data?

Absolutely. It provides patterns and implementation guidance for JSON-LD structured data to help search engines parse your content better.

Is this skill specifically for Sanity users?

While developed by Sanity, these SEO and AEO principles are universal and can be applied to any web development project or CMS.

Does this skill handle technical SEO files?

Yes, it assists in the creation and optimization of technical assets such as sitemaps, robots.txt files, and meta tags.

How does this skill implement EEAT?

It provides a framework and checklist to ensure content demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness, which are key ranking factors for Google.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing content specifically for AI-powered 'answer engines' like ChatGPT, Claude, and Perplexity, focusing on direct and authoritative responses.

SEO & AEO Best Practices

Name: SEO & AEO Best Practices
Author: sanity-io

bysanity-io

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Marketing Automation

Optimizes web content for traditional search engines and AI answer engines using EEAT principles and structured data.

About

The SEO & AEO Best Practices skill provides specialized guidance for developers to enhance content visibility across both legacy search engines like Google and modern AI assistants like ChatGPT and Perplexity. It streamlines the implementation of technical SEO requirements—including JSON-LD structured data, sitemaps, and robots.txt—while ensuring content meets high-quality EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) standards. This skill is essential for anyone building discovery-optimized web experiences using Sanity or other modern content platforms.

Key Features

Automates technical SEO assets like sitemaps and robots.txt
Offers strategies for Answer Engine Optimization (AEO) targeting AI assistants
Implements JSON-LD structured data for rich search results
Optimizes metadata and Open Graph tags for better social indexing
Provides EEAT-based content quality evaluation and guidance
62 GitHub stars

Use Cases

Developing high-authority content schemas for headless CMS projects
Optimizing web pages to capture featured snippets and AI-generated answers
Auditing technical SEO implementations for modern search engine compliance

About

Key Features

Automates technical SEO assets like sitemaps and robots.txt
Offers strategies for Answer Engine Optimization (AEO) targeting AI assistants
Implements JSON-LD structured data for rich search results
Optimizes metadata and Open Graph tags for better social indexing
Provides EEAT-based content quality evaluation and guidance
62 GitHub stars

Use Cases

Developing high-authority content schemas for headless CMS projects
Optimizing web pages to capture featured snippets and AI-generated answers
Auditing technical SEO implementations for modern search engine compliance