Can it help identify why my traffic dropped?

Yes, the skill includes anomaly detection thresholds and common cause interpretations for traffic, CTR, and ranking position changes.

How is the Content Health Score calculated?

The health score is a weighted calculation (0-100) combining engagement metrics (30%), SEO signals (30%), ranking data (20%), and growth trends (20%).

What is the Traffic Quality Matrix?

It is a framework that categorizes pages as Stars, Hidden Gems, Leaky, or Underperforming based on the relationship between traffic volume and engagement quality.

What data sources does this skill support?

This skill is specifically designed to interpret data from Google Analytics 4 (GA4) and Google Search Console (GSC).

SEO Analytics Interpreter

Name: SEO Analytics Interpreter
Author: MadAppGang

byMadAppGang

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211

Marketing Automation

Analyzes GA4 and Search Console data to provide actionable insights, health scores, and trend interpretations.

About

This skill empowers Claude to act as a senior SEO analyst by interpreting Google Analytics 4 (GA4) and Google Search Console (GSC) data against industry-standard benchmarks. It identifies performance patterns using a traffic quality matrix, calculates a comprehensive Content Health Score, and detects anomalies in traffic or search rankings. Whether you are conducting a deep-dive content audit or explaining complex metrics to stakeholders, this skill provides the structured methodology and actionable recommendations needed to make data-driven marketing decisions.

Key Features

211 GitHub stars
Traffic Quality Matrix for categorizing high-performing and underperforming content
Automated Content Health Score calculation based on engagement and SEO signals
Anomaly detection for sudden traffic drops or ranking fluctuations
Search intent alignment analysis using combined CTR and engagement data
GA4 and GSC metric benchmarking with status indicators (Good, Warning, Poor)

Use Cases

Identifying 'Hidden Gem' pages that require more internal linking and promotion
Translating technical search data into executive-ready summaries with clear actions
Conducting automated content performance audits and reporting

About

Key Features

211 GitHub stars
Traffic Quality Matrix for categorizing high-performing and underperforming content
Automated Content Health Score calculation based on engagement and SEO signals
Anomaly detection for sudden traffic drops or ranking fluctuations
Search intent alignment analysis using combined CTR and engagement data
GA4 and GSC metric benchmarking with status indicators (Good, Warning, Poor)

Use Cases

Identifying 'Hidden Gem' pages that require more internal linking and promotion
Translating technical search data into executive-ready summaries with clear actions
Conducting automated content performance audits and reporting