How does the 'So What' test improve my writing?

It forces the copy to answer 'why should the reader care?' for every claim, ensuring that every feature mentioned is directly connected to a meaningful benefit for the audience.

Does this skill rewrite my entire content?

No, the philosophy of this skill is to enhance rather than rewrite. It focuses on making specific, reasoned improvements while preserving the core message and the author's unique voice.

What is the Seven Sweeps Framework?

It is a sequential editing process focusing on one dimension at a time—Clarity, Voice, Benefits, Proof, Specificity, Emotion, and Risk—to ensure comprehensive copy improvement without overwhelming the editor.

Can I use this for technical documentation?

While designed for marketing copy, the sweeps for Clarity, Specificity, and Proof are highly effective for improving the quality and readability of technical documentation.

Strategic Copy Editing

Name: Strategic Copy Editing
Author: claudiodearaujo

byclaudiodearaujo

0•

Marketing Automation

Refines marketing and conversion copy using a systematic seven-sweep framework to enhance clarity, impact, and persuasion.

The Strategic Copy Editing skill transforms Claude into an expert marketing editor that uses a rigorous seven-stage 'sweeps' framework. Instead of generic rewriting, it systematically evaluates copy for clarity, voice consistency, benefit-driven messaging (the 'So What' test), evidence-based claims, concrete specificity, emotional resonance, and risk reduction. This structured approach ensures that every sentence serves a specific conversion goal while preserving the original author's intent and brand voice, making it an essential tool for marketers, copywriters, and growth hackers looking to polish their messaging.

Key Features

01Word-level optimization to remove fillers and weak intensifiers

02Iterative editing process that preserves original brand voice

030 GitHub stars

04Seven-Sweep Framework covering clarity, voice, proof, and emotion

05The 'So What' test to bridge features and benefits

06Risk reduction auditing for Call-to-Action (CTA) sections

Use Cases

01Optimizing landing page copy and headlines for higher conversion rates

02Reviewing and polishing email marketing campaigns before sending

03Refining product descriptions to move from technical features to user benefits

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro-front copy-editing

For use in Claude.ai and ChatGPT

Key Features

01Word-level optimization to remove fillers and weak intensifiers

02Iterative editing process that preserves original brand voice

030 GitHub stars

04Seven-Sweep Framework covering clarity, voice, proof, and emotion

05The 'So What' test to bridge features and benefits

06Risk reduction auditing for Call-to-Action (CTA) sections

Use Cases

01Optimizing landing page copy and headlines for higher conversion rates

02Reviewing and polishing email marketing campaigns before sending

03Refining product descriptions to move from technical features to user benefits

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro-front copy-editing

For use in Claude.ai and ChatGPT