How does it handle brand voice?

During the second sweep (Voice and Tone), the skill specifically checks for shifts in formality and personality to ensure the copy remains consistent with your established brand guidelines.

What is the Seven Sweeps Framework?

It is a systematic process that reviews copy in seven focused passes: Clarity, Voice/Tone, 'So What' (benefits), 'Prove It' (evidence), Specificity, Heightened Emotion, and Zero Risk.

Can I use this for non-marketing content?

Yes. While designed for marketing, the framework's focus on clarity, evidence, and specificity makes it highly effective for improving technical documentation, blog posts, and internal communications.

Does this skill rewrite my entire content?

No, the core philosophy is to enhance rather than rewrite. It focuses on making specific improvements to one dimension at a time while preserving the author's original message and voice.

Strategic Marketing Copy Editor

Name: Strategic Marketing Copy Editor
Author: claudiodearaujo

byclaudiodearaujo

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Marketing Automation

Improves marketing copy through a systematic seven-sweep framework that enhances clarity, conversion, and emotional resonance.

The Copy Editing skill transforms Claude into a specialized marketing editor using a rigorous seven-pass methodology. Instead of making generic adjustments, it systematically reviews text for clarity, voice consistency, benefit-driven claims (the 'So What' factor), social proof, concrete specificity, emotional impact, and risk reduction. This structured approach ensures that every piece of copy—from landing pages to email campaigns—is not only grammatically correct but strategically optimized for conversion and reader engagement while preserving the original authorial voice.

Key Features

01Seven Sweeps Framework: Sequential passes for clarity, tone, proof, and emotion.

02Risk Reduction Audit: Identifies friction points and adds missing trust signals.

030 GitHub stars

04Specificity Upgrades: Replaces vague language with concrete data and timeframes.

05Voice Preservation: Enhances text while maintaining the original brand personality.

06Conversion Optimization: Identifies missing benefits and strengthens calls to action.

Use Cases

01Reviewing ad copy to maximize emotional impact and remove technical jargon.

02Polishing marketing emails to ensure consistent brand voice and clear benefits.

03Refining landing page copy to improve conversion rates and user trust.

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add claudiodearaujo/sistema-de-narra-o-de-livro-front copy-editing

For use in Claude.ai and ChatGPT

Download Skill