User Discovery & Research Interviews

About

This skill empowers product teams to move from assumptions to evidence by providing structured methodologies for systematic user research. It offers comprehensive guidance for conducting discovery interviews, designing quantitative surveys, and identifying Jobs-to-be-Done (JTBD) triggers. By focusing on past behavior over hypothetical scenarios and providing rigorous bias-avoidance techniques, it helps builders uncover authentic pain points, validate market needs, and prioritize product roadmaps based on genuine Voice of Customer (VoC) insights.

Key Features

• Quantitative survey design and scaling
• Jobs-to-be-Done (JTBD) framework application
• Bias-free interview guide generation
• Thematic coding and insight extraction
• Problem discovery and workflow analysis
• 8 GitHub stars

Use Cases

• Validating a product concept before starting expensive development
• Identifying churn reasons through 'switch interviews' with former customers
• Prioritizing feature roadmaps based on user importance vs. satisfaction metrics