What frameworks are included in the persona cards?

Each persona card integrates the JTBD framework, the 4 Forces of Progress, Eugene Schwartz's 5 Stages of Awareness, and the 30 Elements of Value.

Can I use this for both B2B and B2C products?

Yes, the skill includes specialized logic for B2B (focusing on Decision-Making Units and ROI) and B2C (focusing on lifestyle, brand affinity, and social influence).

What is the 'Forces of Progress' model?

It is a framework that calculates the likelihood of a customer switching to your solution by weighing the 'Push' of current problems and 'Pull' of new benefits against 'Anxiety' about change and existing 'Habits'.

How does this skill validate persona data?

It applies 'The Mom Test' principles, which prioritize past behavioral evidence—such as what customers have actually spent money or time on—over hypothetical future promises or opinions.

User Personas Expert

Name: User Personas Expert
Author: leobrival

byleobrival

0•

Marketing Automation

Generates data-driven customer persona profiles using advanced behavioral frameworks like Jobs-to-be-Done and The Mom Test to guide product and marketing strategy.

This skill transforms raw customer research into actionable, three-dimensional persona profiles by applying industry-leading behavioral frameworks. It moves beyond surface-level demographics to uncover the true motivations, 'Forces of Progress,' and 'Jobs-to-be-Done' that drive user behavior. By integrating principles from The Mom Test for validation and the 30 Elements of Value, it helps teams identify high-impact features, craft resonant messaging, and validate product-market fit based on real-world behavioral evidence rather than assumptions.

Key Features

01Jobs-to-be-Done (JTBD) framework for uncovering functional and emotional motivations

02Forces of Progress analysis to map customer Pushes, Pulls, Anxieties, and Habits

03Comprehensive persona card generation including the 30 Elements of Value

04Customer Awareness Stage mapping to align messaging with user knowledge

05Behavioral validation using 'The Mom Test' principles to filter out false feedback

060 GitHub stars

Use Cases

01Validating product-market fit for new features through behavioral research

02Optimizing marketing conversion rates by aligning copy with awareness stages

03Mapping the Decision-Making Unit (DMU) to shorten complex B2B sales cycles

What are Skills?·How to Install

Install with 🐟 Skill.Fish

npx skillfish add leobrival/topographic-plugins-official user-personas

For use in Claude.ai and ChatGPT

Download Skill