Marketing Automation Agent Skills

Signup Flow CRO Optimizer

Optimizes user registration and account creation flows to reduce friction and increase conversion rates using expert CRO principles.

Marketing Copy Editor

Refines and optimizes marketing copy through a systematic seven-sweep framework to improve clarity, conversion, and emotional resonance.

Schema Markup & Structured Data

Implements and optimizes Schema.org structured data using JSON-LD to enhance search engine visibility and rich result eligibility.

Marketing Psychology & Mental Models

Applies 70+ psychological principles and behavioral science mental models to enhance marketing strategy and consumer influence.

Ad Creative Generator & Optimizer

Generates, iterates, and scales high-performing ad copy across major advertising platforms while strictly enforcing character limits.

Pricing Strategy & Monetization

Optimizes SaaS pricing models, packaging structures, and monetization strategies to maximize value capture and growth.

Programmatic SEO Expert

Automates the creation of high-quality, template-driven SEO pages at scale using strategic data playbooks and technical frameworks.

Paywall & Upgrade CRO

Optimizes in-app paywalls, upgrade flows, and feature gates to maximize conversion from free to paid users while maintaining user trust.

Free Tool Strategy

Plans, evaluates, and designs engineering-as-marketing tools like calculators and analyzers to drive lead generation and SEO growth.

Data Orchestration & API Integration

Builds robust multi-system integrations, ETL workflows, and automated API connections across platforms like Clay, HubSpot, and Make.

B2B Research Agent

Researches and identifies B2B engagement opportunities using a problem-first approach and the BEAM selling framework.

Churn Prevention & Retention Expert

Implements high-conversion cancellation flows, dynamic save offers, and automated payment recovery strategies to reduce SaaS churn.

Popup Conversion Optimization

Optimizes website popups, modals, and banners to maximize conversion rates and user engagement while maintaining a positive user experience.

AI Search Optimizer

Optimizes web content for discovery and citation by AI engines like ChatGPT, Perplexity, and Google AI Overviews.

Paid Ads Management & Optimization

Strategizes, optimizes, and scales paid advertising campaigns across Google, Meta, and LinkedIn to drive efficient customer acquisition.

Marketing Copywriting Expert

Crafts high-converting marketing copy for landing pages, homepages, and product features using proven conversion principles.

B2B Cold Email Architect

Generates high-converting, human-centric B2B cold email sequences and prospecting campaigns tailored to specific buyer personas.

A/B Test Setup & Experimentation

Designs and implements statistically valid A/B tests and experiments to optimize conversion rates and product performance.

Product Marketing Context

Creates and maintains a centralized repository of product positioning, messaging, and persona data to power automated marketing workflows.

Technical SEO Auditor

Automates comprehensive technical SEO audits, performance analysis, and crawlability checks directly within the Claude Code CLI.

SEO Keywords & Competitor Analysis

Performs deep keyword research, search intent classification, and competitor gap analysis using real-time DataForSEO metrics.

SEO Content Strategy

Develops data-driven content strategies, topic clusters, and generative engine optimized (GEO) content briefs.

SEO On-Page Optimizer

Optimizes website visibility through automated schema markup generation, E-E-A-T quality auditing, and strategic internal link mapping.

PlumAI API Setup

Configures authentication, environment variables, and MCP server settings for the PlumAI content intelligence platform.

PlumAI Keyword Explorer

Explores and analyzes keyword opportunities within PlumAI to identify high-value topics for content strategy and SEO.

SaaS Marketing Strategies

Provides actionable growth tactics and marketing inspiration from a curated library of 139 proven SaaS marketing approaches.

Competitor Comparison & Alternative Pages

Generates high-converting competitor comparison pages and alternative lists optimized for SEO and sales enablement.

Content Strategy & Planning

Develops data-driven content strategies that drive traffic, build authority, and generate leads through searchable and shareable content planning.

Launch Strategy & GTM Planner

Develops comprehensive go-to-market strategies and phased product launch plans to build sustainable momentum and user growth.

Mary - Marketo Campaign Briefing Builder

Automates the creation of structured DOCX briefing documents for Marketo email and event campaigns by mapping content to program tokens.